Marketing For Pest Control Websites

by Aug 17, 2023

If you own a pest control business, this article will help you get an idea of the type of content you should include on your website. My advice is to avoid companies that are not present in the country in which you live. They need to understand the industry and the language. Additionally, you need to decide whether or not you intend to hire an SEO company. If you do wish to hire someone to help with marketing your pest control website then you should speak with them before building out a website for your business. Every single time I have taken over a website for a client, even when another SEO company has worked on the site, there is a significant amount of correction that needs to be done. Oftentimes it takes more effort to create mistakes than build a new website from scratch.

Here is an idea of some of the content you would want to have on your website. This is NOT extensive, but an idea of how each topic should be broken down:

A Homeowner’s Guide to Controlling Common Pests

Dealing with pests is an unavoidable part of homeownership. From annoying ants to destructive termites, pests can become a nuisance or cause serious structural damage if left unchecked. Implementing preventative measures and knowing when to enlist professional pest control services is key to protecting your home. This guide covers some of the most common household pests and how to control them.

Ants. Ants are one of the most frequent invaders. They enter homes seeking food and water sources. Worker ants also scout for prime nesting spots, often in moist wood or wall voids. The best prevention is denying access by sealing any cracks or crevices around windows, doors, pipes, etc. Store food in airtight containers and clean up spills and crumbs immediately. Diatomaceous earth sprinkled in problem areas disrupts ant mobility. For heavy infestations, baits or localized treatments using insect growth regulators provide control.

Cockroaches. Cockroaches thrive in humid, unclean environments often found in kitchens and bathrooms. Reducing moisture and eliminating food debris discourages infestations. Inspect incoming grocery bags, packages and secondhand furniture to prevent “hitchhikers”. Use sticky traps to monitor for signs and limit populations. Insecticide gels and baits applied to harborage areas Treatments are required every 3 months since eggs continue hatching. Maintaining cleanliness is key with cockroaches.

Mosquitoes. Mosquitoes breed in standing water, so eliminating sources is critical. Drain or refresh bird baths, fountains, buckets, old tires, clogged gutters etc. weekly. Trim vegetation to avoid moist shady areas. Keep screens in good repair. Use oscillating fans to disrupt mosquito flight. Insecticides foggers or misting systems provide temporary relief in yards or patios. Topical repellents also keep mosquitoes at bay when applied to skin or clothing.

Termites. Termites cause major structural damage but often go unseen behind walls and under floors. telltale signs include swarmers, mud tubes and wood that sounds hollow when tapped. Prevent them by eliminating wood-to-ground contact, sealing exterior cracks and ensuring proper drainage. Monitor using termite baits and regular inspections. Spot treatments or fumigation may be necessary. Catching infestations early minimizes costs. Getting annual termite inspections can alert you to problems before they escalate. A good example can be found here:

Bed Bugs. Bed bugs are master hitchhikers, traveling on furniture, clothing and luggage to infest bedrooms. They hide seamlessly behind headboards, under mattresses and in bedding. Red, itchy welts signal their nightly presence. Eradicating bed bugs requires vigilance. Wash and heat dry bedding and clothing on high settings. Vacuum thoroughly including mattresses and furniture seams. Use encasements on mattresses and box springs. Traps and isolated insecticide treatments to infested areas kills them. Discarding infested beds and furniture may be needed for severe cases.

Rodents. Mice and rats enter homes seeking food and nesting sites. They squeeze through tiny gaps and chew through almost any material. Prevent them by sealing exterior holes, keeping food in chew-proof containers, and clearing clutter. Snap traps or glue boards provide removal but must be constantly reset. Poison baits also control populations but may leave stenches if rodents crawl away and die. For major infestations, experts may recommend a cat or electronic high frequency repellers. Sealing entry points is key to keeping rodents out.

Stinging Insects. Wasps, hornets, bees and yellowjackets can pose hazards with their painful stings. They often build nests under roof overhangs, in trees and shrubs, or within attic and wall voids. Knock down hanging nests at night with long poles and spray. For underground or hidden hives, professional removal may be required. Seal holes to prevent re-entry. Keep trash cans covered and avoid wearing strong fragrances which attract them. Insecticide dusts deter nest building. Having an epi-pen on hand provides relief for those with allergies suffering severe reactions.

While pests are rarely appreciated house guests, vigilance and proactive measures can reduce or eliminate infestations. When problems persist, don’t hesitate to contact a professional pest control company. They have the powerful treatments, expertise and equipment to effectively identify and eliminate stubborn pests. Protect your home’s structure, valuables and your family’s health by stopping pests in their tracks.

Additionally, you would want to have a map on your website linking to your Google Business Profile, preferably embedded like this:

Orange County Termite Inspection
Orange, Ca
(949) 538-2757

Finally, be sure to add a video:


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